Twisted Oak Barbecue

I worked with a local smoked barbecue business to create their logo and brand identity. I pulled inspiration from the current BBQ industry with the dark colors and thick type, while also playing with the Oak tree imagery.

Twisted Oak took off immediately in the local community, so next designs needed were custom decals for a food truck. I aimed to keep By keeping the background white, we kept costs low and avoided a full custom vehicle wrap. The decals were broken down into pieces to be applied individually. Keeping the brand identity streamlined with a limited color palette and simple logo shape, more areas of the truck could be customized for less.