CHIEF Rebrand:

Chief’s Break the Glass Ceiling

This project was to rebrand CHIEF, a private network for connecting and supporting women leaders. It was important as the designer to present my understanding of the brand as it exists, respond and provide a recommendation on where they could go.

Because these women are top in their fields, primarily in C-Suite roles, they have broken many glass ceilings to become the powerful leaders they are. My CHIEF rebrand incorporated this idea in an abstract way to empower the members.