Cupid’s Secret Society:

Beau & Arrow

This project was to create a secret society based on a mythical creature to practice branding and understanding the community you are designing for.

Beau & Arrow, a matchmaking society believes in the magic of Cupid, in that love can strike at any time in our daily lives. The society is comprised of celebrity matchmakers working on behalf of Cupid to hold mixers for people to come and "“shoot their arrow” to meet someone.